Themes: Introduction to E-Commerce and E-Marketplaces. Overview of E-Commerce. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce. Internet Consumer Retailing. Retailing in E-Commerce: Products and Services. Consumer Behavior, Market Research, and Advertising. E-Commerce Models and Applications. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce. Mobile Computing and Commerce and Pervasive Computing.
Objectives: After the course the student will understand the large area of e-commerce from the consumer and end-customer point of view. The student can also analyze and plan the potential use of e-commerce in different retailing industries and manages an understanding of the changing markets, consumer behavior and social computing from consumers and community perspectives.
Textbook:
Turban, E., King, D., Lee, J.K, Liang, T.-P., Turban, D.C. Electronic
Commerce: A Managerial and Social Networks Perspective. Springer. 2015. (Some parts used from the older edition)
New edition:
Turban, E., Outland, J. King, D., Lee, J.K, Liang, T.-P., Turban, D.C.
Electronic Commerce: A Managerial and Social Networks Perspective.
Springer. 2018. (Main text book)
Teaching: Every Wednesday starting 23 Oct19 time 14-16. On 30 Oct19 a video-based lecture from the Kanopy service due to work travel. Room Pinni A 3111 except on 20 Nov19 and 4 Dec19 in the room A3 (main building).
- Opettaja
Mikko Ruohonen